Original research
Research on winning global markets.
The Combinant is grounded in original research into how the fastest-growing consumer brands win abroad — anchored in landmark studies of China's global champions, across 30+ markets, thousands of consumers, and the marketers building the next global names.
Reports
The latest from our research team.
Annual report · 2026
China Brands Global '26
The latest edition — pricing power, shifting marketing tactics, and where Chinese consumer brands win next in Western markets.
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Annual report · 2025
China Brands Global '25
The 2025 edition — momentum, category winners, and the widening opportunity for Chinese brands abroad.
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Annual report · 2024
China Brands Global '24
The 2024 edition — how Chinese consumer brands accelerated their push into international markets.
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Special report
Influencer Marketing Asia
How KOL and creator marketing is evolving across Asia's key consumer markets — and what travels internationally.
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Special report
Social Commerce
The state of social commerce — the platforms, formats and tactics that convert across markets.
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Special report
The Future of DTC
Where direct-to-consumer is heading, and how brands build durable DTC engines in new markets.
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A preview of the findings.
Pricing potential
The pricing headroom Chinese brands leave on the table
What PRC brands charge today vs. what consumers say they'll pay — relative price, averaged across categories.
The Combinant Research · China Brands Going Global, 2026 · n=3,500
The marketers' playbook
Where Chinese brands are shifting marketing spend
Importance of each tool (1–5), rated by senior marketers — last three years vs. the next three. Brand-building is on the rise.
The Combinant Brand Survey, 2026 · n=39 senior marketers
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